Mabel AnswersBirmingham’s after-hours front desk
the founding offer
The first three shops get everything.
And a promise with teeth.
Mabel works your front desk free for fourteen days. If she hasn't earned her keep — booked jobs you'd have otherwise missed — you fire her. No invoice, no hard feelings, and every job she booked in those two weeks is still yours.
Think about where your shop is a year from now. If nothing changes, the phone keeps doing what it's always done after hours: ringing out, taking messages nobody checks, handing your best customers to whoever answered first. Or — every one of those calls answers on the second ring, gets booked, and lands in your pocket by text before midnight. Same phone. Same customers. The only difference is somebody finally picked up.
one-time setup
$ —
number forwarding, your playbook, Terry installs it personally
per month
$ —
her answering, booking, texts, transcripts, and the evening agenda
Founding pricing is being set right now — the first three shops help us set it, and get the best number we'll ever offer. One call gets you in: 205-835-2631.
everything that comes with her
She answers
after hours, weekends, and any time you forward the line — before the second ring
She books
the name, the need, the appointment — on your books, not a message slip
She texts you
every detail, the moment the call ends — you wake up to the day's jobs
The transcript
every conversation, word for word, in your inbox by morning
The evening agenda
a ranked list of the day's calls — new customers and emergencies on top
A human installs it
Terry sets up your forwarding himself, and he's local — 25 years
Why we're doing it this way.
Most services like this are run by companies you'll never meet, reading scripts off a screen. Mabel was built here, for shops here, by a man whose own business bled missed calls for years. You can come meet me, or I'll come meet you — that's the whole point of staying small and local.
— Terry Baker, Birmingham