Mabel AnswersYour friendly Southern receptionist.AFTER-HOURS & OVERFLOW ANSWERING · ACROSS THE SOUTH
She answers in your company’s name. She gets the name, the number and what they need. Then she texts you and calls you with it, so the job doesn’t go to the next name on Google.
THE SERVICE, IN PRACTICELIVE TEST CALL · 2 MIN 9 SEC
A kitchen leak. A caller who needs help. Hear how Mabel gathers the details and closes the call.
Watch the call unfoldMabel’s real agent with an AI test caller. Full transcript and a complete Spanish call included.
WHY THIS EXISTS
It’s twenty till seven on a Tuesday. You’re finally sitting down to supper, and your phone buzzes on the counter. You don’t know the number.
You let it go. Everybody does.
On the other end is a woman with water all over her kitchen floor. She hears your voicemail, hangs up, and calls the next name on Google.
He answers. He gets the job. You never even know she called.
That’s the call Mabel is for.
HOW IT WORKS
During the day, Mabel only gets the calls you don’t answer: no answer, busy, or phone off. After you close, she takes them all. You keep the number your customers already know, and we set up the forwarding with you.
“Thanks for calling Redmont Plumbing, this is Mabel.” She gets the caller’s name, number, what they need and when. She reads the number back to make sure it’s right.
When the call ends, she texts you the details and rings your phone to read them to you, twice. Want an email copy? Done. Rather get routine calls in a morning summary? You can. Calls that match your urgent rules always come through right away.
She doesn’t quote prices, promise times or book jobs. That stays with you. She hands you a ready customer with the details written down. If she doesn’t know an answer, she says so and takes a number. She won’t make it up.
IF YOU RUN GOOGLE LOCAL SERVICES ADS
Google’s own help page says a call you miss during business hours is charged as a lead if the caller stays on the line more than 20 seconds. A call that goes to your voicemail counts too, whether they leave a message or not.
So you’re paying for that call either way. The only question is whether anybody talks to the customer. Mabel picks up the calls you can’t get to during the day, so the lead you paid for turns into a real conversation.
Source: Google Local Services Ads Help, “How leads work” (support.google.com/localservices/answer/7195435), checked October 12, 2026.
Local Services Ads · lead activity
Illustration
THE MATH IS SHORT
$275 a month is about nine dollars a day. Slide in your own numbers and see what’s going to the next company.
Your numbers, your guess. Slide them to fit your business.
Work walking out the door
$1,138/month
$13,650 a year
Mabel is $275/month, about 24% of what those calls are worth.
NO METER RUNNING
Most answering services count your minutes or your calls, so a busy month costs more. Mabel is one flat price however many calls she takes.
| Service | Monthly cost at 80 calls | How they bill |
|---|---|---|
| Mabel | $275 | Flat. No minute meter. |
| PATLive | $429 | $349 for 200 min, then $1.99/min |
| Sameday AI | $449 | $449 for 500 min |
| Smith.ai | $875 | $300 for 30 calls, then $11.50/call |
| Ruby | $720 | $720 for 200 min, plus overage |
Prices from each company’s own pricing page, checked September 28, 2026. Assumes a 3-minute average call. The others answer around the clock; Mabel covers nights, weekends and the calls you can’t get to during the day.
WHO SHE’S FOR
If you work with your hands, work alone, or just can’t pick up every time, the calls you miss go to whoever answers first. Wherever you are in the South, nights, weekends, lunch and the busy hours, she covers the gaps you choose.
After you close, every call gets answered.
Saturday and Sunday, while you’re off the clock.
On a job, at lunch, on another line: she catches what you can’t.
The days the shop is closed but the pipes still burst.
YOUR CUSTOMER’S LANGUAGE
When a caller starts in Spanish, Mabel answers in Spanish on her very next sentence. She takes the details and reads the number back one digit at a time, then sends them to you in English. She’ll even ask, kindly, whether somebody at the house speaks a little English for your technician. English and Spanish are included. Want a different second language instead of Spanish? No extra charge. A third language is available for a small fee.
A complete Spanish call, 2 min 50 sec: Mabel’s real agent with an AI test caller.
Her voice can be set up in languages including
English and Spanish come standard. Other languages are set up and tested for your line before they go live.
ONE PLAN
One-time setup: $125 $62.50 for the first 50 businesses.
HERE’S MY DEAL
If Mabel isn’t set up and answering your calls, you get your setup fee back. All of it.
If something goes wrong that I can’t fix, I’ll tell you, and I’ll stop billing you.
It’s month to month. No contract, no notice period, and nobody trying to talk you out of leaving.
From the Terms of Service.
WHO YOU’RE DEALING WITH
I’ve spent years getting the phone to ring for people who work with their hands. Then I’d watch good owners miss those calls. They weren’t lazy. They were doing their jobs.
She’s based here in Alabama and answers for businesses all across the South. I set Mabel up with you myself. When something needs changing, you call me, and I answer this one myself.
Call Terry · 205-835-2631BEFORE YOU DECIDE
The practical details, without the fine-print hunt.
Ask Terry something else →Yes. We help you configure forwarding with your existing phone provider and test it with you. The steps depend on your carrier and whether you want after-hours, no-answer, or busy-time coverage.
Yes. You can forward calls while you’re on a job or unavailable, then restore your normal routing. When the call ends, Mabel texts you the details and calls your phone to read them to you. Email too, if you want it.
We agree your urgent-call criteria and notification recipients during setup. Mabel flags requests that meet those rules. She does not promise that somebody has been dispatched.
Mabel takes the request and any preferred callback time. Your team confirms availability and the appointment. A preferred time is a request, not a booking.
English and Spanish included. Prefer a different second language? Choose a supported language at no extra charge. Need a third language? Inquire about adding one for a small additional fee.
Yes. Contact Terry when your hours, services or call-handling instructions change. We update the setup so it stays aligned with your business.
Yes. Mabel is an AI receptionist configured for your business, with human setup and support from the Mabel team. If she does not have an approved answer, she takes the details for your team to follow up.
The first 50 new customers get 50% off one-time onboarding: $62.50 instead of $125. Your first $275 month is also charged at signup, for $337.50 total while the offer is available. The subscription stays $275/month. There is no free trial. After 50 discounted customers, the normal $125 onboarding applies.
No. The details come straight to your phone: a text, plus a call that reads them to you, and email if you want it. Prefer routine calls in a morning summary? We set that up with you.
The service is month to month. You can manage cancellation through your billing link. The one-time onboarding charge is separate from the monthly service.
The truck lettering. The Google listing. The ads. The years of good work that made people want to call you. Mabel just makes sure somebody picks it up.
Listen to her take a call. If she sounds like someone you’d trust with your customers, get started today. If you’d rather talk it over first, call me.
Mabel is an AI receptionist, set up and supported by a real person.